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You’re absolutely right! The art of changing minds

Posted on 03.13.17 by Spyglass

Changing Minds


If you do brand marketing, you’re by default in the business of changing minds. From sales teams to CEOs, everyone is looking for the best way to get customers to change brands, change perceptions or change the way they see the competition. It turns out that one of the best ways to do just that comes from a 17th century philosopher who understood that where you start the conversation matters most.