A foundation to believe in
Spyglass got to the heart of what Barbara’s stands for. We then struck the right balance between the pillars of Taste, Fun and Caring to deliver a message that says to be a healthy family is more than a label on a box, it’s about making good choices together and having fun doing it.
Strong brand and digital experience = Strong Results.
The website launched in Feb 2020, and since then the team has rolled out a comprehensive digital marketing campaign to drive users to the website. They are seeing success with this strategy and are continuing to launch new products into the market in 2020.
Barbara’s had a strong social media following leading up to the rebrand – so it was critical that these fans were one of the first to see the new Barbara’s look and feel.