Bring the people in.
Spyglass developed a variety of newsworthy events that positioned Lakewood as a convener and thought leader and enabled them to attract publicity and visitors beyond those interested in the history of Lakewood.
After the relaunch, Brand Analytics have been conducted regularly and key indicators like unaided awareness and preference have continued to grow. This coupled with an increased social media following and high event attendance show the true effectiveness of the brand and advertising campaigns.
Not only do we value Lakewood as a client, but we take their mission to heart — you will see a Spyglass team member at almost any event.