Who you gonna call?
One of the first challenges the UR faced was making the public aware of when to use the UR and when to go straight to an ER. We developed a simple digital campaign that used a little personality to make the distinction.
Spyglass created a brand that not only helped launched The Urgency Room, but had true staying value. Drive down any of the Minnesota interstates, and you are bound to see a billboard with a wait time noted in the corner. No more keeping people guessing!