A vision for the next 100 years
With the momentum of the rebrand, a 100-year milestone was perfect timing. Not only did the positioning give the internal team the opportunity to celebrate, but it gave the Walman team a reason to reach out to customers and share how they are prepping for the next 100 years.
We think Marty Bassett, Walman CEO, said it best.
“You helped us understand answers to important questions. Where does marketing fit, strategically? Where does our brand fit, strategically? And in our branded marketing, how does it drill down into how we communicate with clients through materials, vehicles, website, etc.? We ended up much better than we even expected.”
After the initial launch, Walman continued to acquire new companies, including Nouveau, which was easily brought into the Walman brand family using the existing brand structure.