L to R : Kyle Scott, Paula De Oliveira, Tim Brunelle, Molly Rice, Jim Weiler, Vicki Schultz, Ben Johnson
If you’re waiting for the AI moment to “settle down,” you might want to cancel those plans.
The hype hasn’t slowed—but that’s not the problem. The problem is that many leaders are still watching from the sidelines.
The truth? You can’t outsource this revolution.
As Wharton’s Ethan Mollick reminds us, the companies making the most progress are the ones where the C-suite actually uses AI. Experimentation changes understanding—and urgency follows. Yet, Accenture’s 2025 Pulse of Change report shows a 20% gap between C-suite leaders and their teams on understanding the value of GenAI.* That’s a gap worth closing.
It’s still early.
The AI cement hasn’t hardened yet. The tools, the players, the norms—they’re all still shifting. That means there’s room to learn, to shape, to test, to define how AI can work for you.
Personalize to maximize.
Generative AI isn’t one-size-fits-all. Take a few minutes to set up personalization in your favorite tool (ChatGPT: Settings > Personalization, Gemini: Settings > Personal Context).
Define the tone, curiosity, and point of view you want your AI to reflect. You’ll be amazed at how much more useful it becomes when it “thinks” like you.
Deep Research is your new best friend.
If you’ve missed it, “Deep Research” is a new ChatGPT mode that’s like a digital thought partner with a PhD in persistence. Use it to explore nuanced questions, investigate emerging trends, and pressure-test your assumptions.
Ask it for a SWOT analysis or Porter’s Five Forces. Have it define a customer persona, media habits included. Or use it to explore opposing perspectives on an idea.
The goal isn’t to let AI think for you—it’s to help you think deeper, faster, and broader.
Share what you learn.
This may be the most important part.
AI progress happens through conversation—within teams, across organizations, between people and machines. The companies winning right now aren’t the ones with the most sophisticated models; they’re the ones cultivating a culture of curiosity and shared learning.
Big thanks!
To our attendees who contributed their invaluable insights, and our partner Tim Brunelle who challenged us to use AI more and in different ways.
Want More?
Below are our recaps from our previous I Spy AI Executive Roundtables.
*Pulse of Change, January 2025 (Accenture)