Spyglass wins MarCom Award for JSRDF Website and Logo Refresh


Joubert Syndrome & Related Disorders Foundation has been helping families around the world overcome the challenges of raising children who suffer from this rare, life-threatening malady. Spyglass helped JSRDF to refresh their brand and develop a website that would extend their reach and further their mission.

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Spyglass wins MarCom Award for Wolf and Moose Logo and Branding


Spyglass collaborated with Minnesota artist, Christopher Lutter-Gardella on a logo, tagline and brand positioning for his latest exhibit “Wolf and Moose”, the winner of the Minneapolis’ prestigious Creative City Challenge  project.

Learn more about the MarCom Awards

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Go ahead, call it puppy love: Spyglass hires new CCO

Spyglass is proud to announce the hiring of our new CCO (Chief Cuteness Officer) and junior team mascot. Her name is Paisley, our tail-wagging office sensation and the latest addition to the Spyglass team. She’s more bark than bite and the closest thing to our beloved orange that we could find in the canine kingdom. Though her resume was a bit short on experience, we’ve already been impressed by her charm and get-things-chewed attitude. Welcome aboard, Paisley! Next time you’re at Spyglass be sure to say hello—dog treats optional, but recommended.

Fun Facts about our New CCO

  • Name: Paisley Mae Martin
  • Title: CCO (Chief Cuteness Officer)
  • Birthday: April 14th, 2016
  • Weight: 10.2 Pounds
  • Breed: Cavapoo
  • Education: Puppy Preschool and Kindergarten Graduate, currently pursuing her masters in Sit, Stay and Fetch
  • Favorite TV Show: Real Pupwives of Beverly Hills
  • Favorite Park: Loring Park, Minneapolis, MN
  • Other interests: Music. Performs at Weddings, Bar/Bat Mitzvahs and Mall Openings under the handle DJ TinkerTush

Follow her on Instagram: @PaisleyInThePark

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Patriot Bank EVP and COO Susan Neilson wins New York’s SmartCEO Brava Award

News_Susan-Brava_NewFullAs Patriot’s brand marketing agency, we were thrilled to attend the New York SmartCEO Brava Awards and see Susan recognized for her remarkable talent, compassion and creativity. She has been vital to Patriot’s surge in growth, their renewed commitment to community and for leading the way when it comes to “showing by doing”. Congratulations Susan! You are among the brightest and most caring business leaders we have had the pleasure of working alongside. Go Patriot!

Read more about Susan’s remarkable success

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Two new ways to quickly solve your company’s 21st century skills gap

Capellae_newsletter_June_2016_ACapella Learning Solutions (CLS), a division of Capella Education Company, is a leader in online education and has two new ways to tackle the growing 21st-century skills gap. Spyglass collaborated with CLS on naming, branding, messaging and strategy for two groundbreaking programs. The first is called RightSkillSM, created in collaboration with CareerBuilder. With millions of job seekers in the CareerBuilder database and Capella Learning Solutions’ deep expertise in online learning and assessment, RightSkill is designed to build skills for in-demand careers and place candidates who perform better, stay longer and cost less to hire and train. RightSkill’s recruitment team screens job seekers for their attitude and aptitude. Job seekers are then enrolled in a robust online interactive learning experience designed to build and verify their job ready skills. After completing the course and passing a comprehensive assessment, individuals become RightSkill candidates who are job ready for in-demand roles. And best of all, RightSkill comes with a program guarantee for both the job seeker and the employer.

The other initiative CLS launched is called InsightPath. InsightPath was developed by Capella Learning Solutions in collaboration with the International Institute for Analytics. Companies of all sizes are struggling in today’s data-driven world to connect their analytics to action. InsightPath is not another analytics technology training solution, but instead teaches business teams how to think strategically and tactically to make data-driven decisions. Through an interactive online course, professionals are taught the InsightPath Framework. They learn how to frame opportunities in order to use relevant data and then how to tell powerful insight-driven stories that compel action. The approach is structured, repeatable and addresses a company’s business-specific goals from day one—all while teaching teams to speak the same language, quickly identify shared goals and the immediate steps for how to achieve them. It’s smart thinking all around and just what today’s businesses need to sustain success.

Visit CapellaLearning.com, RightSkill.com or InsightPath.com to learn more.

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Event recap: The Spyglass June AMA presentation was a smashing success

ama_newsIn collaboration with the MN American Marketing Association (AMA), Spyglass had the opportunity to present on the topic of the B2B branding process. The summer rain came down in torrents outside. But inside the craft beer was flowing along with a deluge of B2B branding insights from our own Molly Rice, Andy Slothower and Jim Weiler, VP of Walman, who kindly added an important client perspective. Thanks again, Jim! And thank you to everyone who attended the June 22nd event at 612Brew. It was a full house—and everybody had a ball. Keeping your brand in motion is what it’s all about!

Check out some photos from the event

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Good golly, Miss Molly: Spyglass CEO Molly Rice named regional semi-finalist for EY Entrepreneur Of The Year® Award

Molly_News2For more than 25 years the EY Entrepreneur Of The Year® Awards have honored entrepreneurial excellence in business recognizing outstanding entrepreneurs for their vision, innovation, courage, and leadership in building and growing successful businesses that influence local communities and global markets. This year, our own Molly Rice is among the nominees who have made the first cut. After 15 years of leading her own successful business and consistently helping hundreds of entrepreneurial and start-up brands find success, it seems only fitting that she is recognized as being one of the best in the business.

Congratulations, Molly! See what EY is all about (and wish her luck).

Tags: Awards, Entrepreneur of the Year, Entrepreneurship, Molly Rice
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Paying it forward: Spyglass pro bono tops the $1M mark


We are fortunate that there are so many visionary nonprofit organizations— around the world and right around the corner. For over 15 years, Spyglass has had the distinct pleasure of helping many organizations that are near and dear to us. Promoting community and the arts has always been a focus, and we’ve also tried our best to be advocates of social justice and education. There’s much more to do, and we remain committed to helping these nonprofits generate awareness, grow and connect.

Learn more about the organizations we’ve had the pleasure to work with

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What a community bank should be: Spyglass helps Patriot shine


Patriot is a community bank with 10 branches in Connecticut and New York. Their mission is to be everything a community bank should be, every day and in every way. Over the last 18 months they have put the people, processes, technology and products in place to help their customers grow, connect and maximize their financial opportunities. Spyglass worked with the leadership team on a top-to-bottom brand refresh and go-to-market strategy, including a new logo, positioning, website and digital signage, new branch design and customer experience, employee training and community sponsorships. It has been a highly rewarding partnership – and the results are already speaking for themselves.

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Read about Patriot’s results

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The power of positivity: Spyglass helps JSRDF develop new identity and website


The Joubert Syndrome & Related Disorders Foundation is a fantastic organization, blessed with great people, and a whole lot of love. They’re just what the doctor ordered for families and loved ones dealing with the challenges of Joubert Syndrome. Since 1992, the organization (all volunteers) has been helping families around the world, raising money, supporting research, improving awareness and leading the charge to better understand the syndrome and its associated disorders. Spyglass recently had the privilege of working with the JSRDF Board to develop and launch their new identity and website designed to expand their reach and connect an international network of families, doctors and specialists.

Learn more about JSRDF (and consider buying a t-shirt or making a donation)

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