Patriot is an East Coast community bank serving Fairfield County, CT and Westchester County, NY. Since 1994 they have been dedicated to serving local areas with a complete offering of business and personal banking products and services and represent the best values of a community bank. “We are thrilled to have been chosen for this project and to be working again with one of the best retail banking minds in the business, Ms. Susan Neilson, Patriot Bank COO,” said Molly Rice, Spyglass President. “Patriot is in a perfect position to redefine what a community bank should be and have an even bigger impact on the communities in which they serve. Part of Spyglass’ job will be to help them tell a powerful story and deliver a superior customer experience.”
The Marketing/Promo Campaign for Special Events award was presented for Spyglass’ work on the 10th Anniversary 2014 Ivey Awards campaign, which celebrates the renowned Twin Cities theater community every September. The Website for Nonprofit award was presented for web development work on Made Here Minnesota, a new walking art tour and cultural engagement initiative that features the work of artists from across the state in storefronts throughout downtown Minneapolis.
Supporting the arts has always been important to Spyglass. Though their typical clients come from the B2B and B2C sectors, they relish the opportunity to contribute to projects that engage the public in the many things that make Minneapolis, and Minnesota, great. They have dedicated more than $1 million in marketing and branding support for non-profits and Minnesota-based cultural organizations since 2001.
“This is a great honor, certainly for Spyglass, but more importantly for the arts community and people like Hennepin Theatre Trust’s Scott Mayer and Tom Hoch who champion ideas like The Ivey Awards and Made Here —big ideas that help put Minnesota’s nationally-recognized theater and artistic talent in the spotlight,” said Molly Rice, co-founder and chief executive officer for Spyglass. “We are active supporters of the arts and extremely proud to be part of the effort to help them celebrate their talents and gain recognition and visibility.”
CREATIVE MARKETING CAMPAIGN TAKES CENTER STAGE
Founded in 2004 by Scott Mayer, The Ivey Awards increase awareness and appreciation of Twin Cities’ professional theater by providing a celebration for both those working within the theater community and those in the audience. Like the 2013 campaign, Spyglass was responsible for concept creation, art direction and campaign production.
Congratulations to one of our favorite Spyglass clients, Rebiotix founder and CEO, Lee Jones. Her hard work and perseverance is helping to bring a much-needed medical solution to one of the deadliest hospital-borne infections in the world. Clostridium difficile kills thousands annually and infects millions more. Soon there will be a new, natural treatment that is 95% effective. It succeeds where antibiotics have failed and is the only medical product of its kind to receive Fast Track FDA status. This is exciting stuff and an amazing story that will impact healthcare in a big way. Rebiotix is opening the door to an entire new field of medicine—intestinal bacteria—medicine’s newest and most promising frontier. An area of medicine with the potential to also solve conditions such as Crohn’s Disease, obesity and autism.
Read more about Lee and Rebiotix in the Star Tribune
Our role in the Rebiotix story
Spyglass collaborated with Lee’s team on the Rebiotix branding, messaging and named this new category in medicine. Check out the website and learn more.
Hot off the presses and at a newsstand near you. Spyglass co-founder Molly Rice is one of the featured 2014 Women in Business in the latest Minneapolis/St. Paul Business Journal. Grab your hard copy edition—but until then, follow the link below to see the feature story.
Read more at the Minneapolis/St. Paul Business Journal.