Since 2001 Spyglass has donated and contributed more than $1.1M in agency expertise, cash and resources to organizations that we feel benefit the communities in which we live and work.
The Edina Education Fund is one of our most recent and proudest examples of brand philanthropy in action. This independent non-profit organization is dedicated to the continued academic excellence of the Edina Public Schools. They were in dire need of a brand refresh to help communicate who they are and capture the attention of parents in the district. Spyglass pitched in to create a new identity.
Check out the before and after:
Spyglass went further to develop the brands for the Golf and Tennis Classic and EdinaGiveandGo.org – key events and groups associated with the Edina Education Fund. The new brand was unveiled at highly successful fundraising event which brought in over $97k.
The Marketing/Promo Campaign for Special Events award was presented for Spyglass’ work on the 10th Anniversary 2014 Ivey Awards campaign, which celebrates the renowned Twin Cities theater community every September. The Website for Nonprofit award was presented for web development work on Made Here Minnesota, a new walking art tour and cultural engagement initiative that features the work of artists from across the state in storefronts throughout downtown Minneapolis.
Supporting the arts has always been important to Spyglass. Though their typical clients come from the B2B and B2C sectors, they relish the opportunity to contribute to projects that engage the public in the many things that make Minneapolis, and Minnesota, great. They have dedicated more than $1 million in marketing and branding support for non-profits and Minnesota-based cultural organizations since 2001.
“This is a great honor, certainly for Spyglass, but more importantly for the arts community and people like Hennepin Theatre Trust’s Scott Mayer and Tom Hoch who champion ideas like The Ivey Awards and Made Here —big ideas that help put Minnesota’s nationally-recognized theater and artistic talent in the spotlight,” said Molly Rice, co-founder and chief executive officer for Spyglass. “We are active supporters of the arts and extremely proud to be part of the effort to help them celebrate their talents and gain recognition and visibility.”
CREATIVE MARKETING CAMPAIGN TAKES CENTER STAGE
Founded in 2004 by Scott Mayer, The Ivey Awards increase awareness and appreciation of Twin Cities’ professional theater by providing a celebration for both those working within the theater community and those in the audience. Like the 2013 campaign, Spyglass was responsible for concept creation, art direction and campaign production.
Congratulations to one of our favorite Spyglass clients, Rebiotix founder and CEO, Lee Jones. Her hard work and perseverance is helping to bring a much-needed medical solution to one of the deadliest hospital-borne infections in the world. Clostridium difficile kills thousands annually and infects millions more. Soon there will be a new, natural treatment that is 95% effective. It succeeds where antibiotics have failed and is the only medical product of its kind to receive Fast Track FDA status. This is exciting stuff and an amazing story that will impact healthcare in a big way. Rebiotix is opening the door to an entire new field of medicine—intestinal bacteria—medicine’s newest and most promising frontier. An area of medicine with the potential to also solve conditions such as Crohn’s Disease, obesity and autism.
Read more about Lee and Rebiotix in the Star Tribune
Our role in the Rebiotix story
Spyglass collaborated with Lee’s team on the Rebiotix branding, messaging and named this new category in medicine. Check out the website and learn more.