Ready, set, go! Last Friday’s Made Here launch party signals the start of some incredible storefront art


It’s hotter than July. We’re referring to Made Here, of course. It’s the Hennepin Theatre Trust’s new art-in-storefronts project, an outdoor walking gallery of creative wonderment that’s raring and ready-to-go in downtown Minneapolis––just in time to attract thousands of out-of-state visitors attending the All-Star Game festivities. The kickoff party was a blast. Spyglass handled the Made Here branding, concepting and the creation of a stunning new website that is just as smart as it is beautiful. Yes, it’s awesome, but this isn’t all about us. Meet the magnificent muse who is behind the fine art of getting the 40+ featured artists up and running–the artfully diplomatic and ever innovative Joan Vorderbruggen.

See some pictures from the launch party

Check out the new website

Read more about Made Here in this Star Tribune article

Tags: All-Star Game, Made Here, news
Share this post

Paper or Digital? Rice’s Biz Journal WIB feature hits newsstands

Hot off the presses and at a newsstand near you. Spyglass co-founder Molly Rice is one of the featured 2014 Women in Business in the latest Minneapolis/St. Paul Business Journal. Grab your hard copy edition—but until then, follow the link below to see the feature story.

Read more at the Minneapolis/St. Paul Business Journal.

Share this post

Upsize gets the lowdown on Rebiotix and medicine’s next big thing


Rebiotix founder (and Spyglass client) Lee Jones talks about her latest startup, how to raise millions and why she’s excited to bring her new pharma innovation to the medical marketplace.  Find out more about their incredible journey here. 

Tags: Lee Jones, news, Rebiotix, Upsize
Share this post

Helping Reeher gain market share.

Reeher LLC_300Reeher is a textbook example of how a smart marketing strategy can help an up-and-coming business speed its way to market share. Andy Reeher and his team have been great to work with, and we’re thrilled (but not surprised!) that they have been able to more than double their business in the last year.

Read more in the Twin Cities Business Magazine.

Tags: Branding, marketing, Reeher, strategy
Share this post

Rice celebrated as The Business Journal announces 2014 Women in Business.


We knew it. Now, everyone else does. Spyglass’ very own Molly Rice is among a select group of women considered the best in business. The annual event celebrates professionals and business owners who stand out for their contributions to the Twin Cities. Way to go Molly! You rock. We couldn’t be more proud.

Read more of this article in the Minneapolis/St.Paul Business Journal.

Share this post

Crack that whip! Spyglass awarded Ivey 2014 campaign.

IVEYS_Blog_FullSizeGlowing in the limelight? Yep, that’s us. Feeling the love and loving the feeling of working with hometown clients who come back for more. We heart Minneapolis. And Minnesota.

See more of this article at Twin Cities Business, or MNPR.

Minnesota, weird but true.

Tags: Iveys
Share this post

Spyglass Wins AdFed Award

Ivey Awards All Hereos

MINNEAPOLIS (Mar. 21, 2014) – Fresh off an AdFed win for its 2013 Ivey Awards campaign at The Show 2014, Minneapolis-based Spyglass announced it has been selected to create a 10th anniversary campaign for the 2014 Ivey Awards, an annual award show celebrating the renowned theater community of the Twin Cities.

“The Iveys is an amazing success story and a perfect example of someone having a great idea and going big or going home,” said Molly Rice, co-founder and chief executive officer for Spyglass. “For nine years the creative work promoting the event has been outstanding, so we continued the tradition and added to it. We are proud of our award-winning work, and are so excited to create the 2014 Ivey Awards tenth anniversary campaign. The opportunity says a lot about what we can bring to the table – and how high the bar is for Twin Cities’ creative work.”

See more of this article at Twin Cities Business, or MNPR.

Tags: AdFed, Award, Iveys
Share this post

Spyglass chosen for new Made Here campaign

MadeHere_FullSizeMade Here is the Hennepin Cultural District’s initiative to bring artists from around the state of Minnesota to select downtown Minneapolis storefronts. Sponsored by Andersen Windows, this ambitious project will showcase artist-led projects including pop-up galleries, showrooms, performances and seasonal displays in windows throughout the theater district. The 40+ exhibits are expected to attract thousands of in-state and out-of-state visitors annually and is set to launch July 11, 2014. Stay tuned.

Tags: MadeHere, Minneapolis
Share this post

Spyglass wins coveted AdFed Award.

Pins_FullSizeThe Show 2014 came and went, but not before dropping off an AdFed award for our work on the The Ivey’s 2013 campaign. A superhero example of how pushing the envelope can boost buzz and attendance. Our thanks also to Scott Mayer (Iveys), William Clark (Photography), Grant Whittaker (Costumes) and Danny Green (Digital retouching). Good stuff. So good, we’ll be doing this year’s 10th Anniversary Ivey’s campaign. Very excited! The pressure in on.

Tags: AdFed, Award, Iveys
Share this post

myEasyBook takes top honors at CES

myEasyBook_FullSizeSpyglass recently had the opportunity to collaborate with UnitedHealthcare and Optum to promote their latest health care innovation at the 2014 Las Vegas Consumer Electronics show. It’s called and it enables consumers to quickly compare in-network providers, make appointments online with just a click and enjoy discounts of 30 percent or more. There were thousands of entries but only a few won the prestigious CES Editor’s Choice Award. Congratulations to all!

Tags: Award, CES, Healthcare
Share this post

Back To Top