Brand building starts on the inside.
Needless to say, when working with fecal transplants all day it was important for employees to have a healthy sense of humor, even though the disease they were helping to fight was deadly serious. To that end we developed an internal campaign that proudly declared what they were all about.
“Spyglass created a distinctive brand — which enabled us to secure the funding necessary to finance FDA testing and approval. The Rebiotix brand is the clear leader in this new category and is recognized worldwide. Without the brand, we certainly wouldn’t have the credibility and level of recognition that we have, which was part of what made us attractive to Ferring.”
– Lee Jones, CEO and co-founder of Rebiotix
Lee sold her company to global biopharmaceutical Ferring for an undisclosed price.