Snow blind: Why finding your own typos is a mind-melting task

Posted 02.04.15 by admin

If you work in the world of marketing and advertising, you know that typos are a killer. They erode the faith of clients, hurt brands, and put you squarely on your heels in a conversation you wish you weren’t having. But the truth is, thanks to some quirky brain activity, its just plain tough to spot typos in your own work. Find out why.

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