With the release of the iPhone 8, “reality” will now be in the hands of the masses. Apple’s new ARKit framework allows developers to create dynamic Augmented Reality (AR) experiences, faster and much easier than in the past. Check out a few brands that are already starting to get their hands on the software, and are preparing to bring new experiences to their customers.
Big brands do battle on a whole different front. A mere matter of moments after the subtly curved iPhone 6 Plus became available, the Internet exploded with photos of bent iPhone 6s. It sounded like gangs of roving ruffians were heading into stores and snapping them in half. Was it a plot orchestrated by mainstream media? A design flaw? A reverse marketing scheme? Or just the haters wanting to take the tech giant down a notch? Our verdict: people will see how far anything flexible and curved will go before it snaps. Human nature demands it. We are wired to test the limits of flexibility. In short, we’re a curious bunch.