Frightened by content creation? Meet The World’s Most Dangerous Writing App

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Now that content is king, there’s only one thing scarier than not having great stuff—creating it. So, in honor of Halloween we present to you The World’s Most Dangerous Writing App. An app that will scare the daylights out of you if you have writer’s block, but also just might put a little hellfire in your soul when you need to produce your best stream-of-consciousness thinking. It’s a motivating muse, not only for nipping procrastination in the bud, but also for providing a swift kick in the pants when you’ve got a great novel inside you that’s just dying to come out. Don’t fear the (word) reaper.

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It’s alive! Using stock photography to bring your content back from the dead

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Stock photography has gone from a necessary evil to an excellent option for everything from finding killer images for content and campaigns to creating captivating composites, like the one we did here. While a photo shoot will always remain an attractive option, time and budget allowing, the days of seeing stock as an also-ran in the realm of branding and marketing are gone. The depth and quality of stock photography is ever expanding and increasingly affordable. But with that said, stock libraries are vast and there continues to be some fear and trepidation when it comes to finding the perfect shot—the one that gets people to stop, engage and read. To find the right photo you need a keen eye for composition, a clear concept, a nimble mind for search word combinations and the ability to identify a handful of other critical considerations.

So, in an effort to help you find images that will boost your content engagement, trigger clicks and promote sharing, here are a few timely tips.

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Three cheers for the mascot! The bodacious way to build brand equity

pillsburryblogfullWe love mascots. They are the sis-boom-bah of branding. They do stuff you can’t do. They jump out of their seats to rally the troops, create instant photo ops, add life to events and offer a whole new range of brand-building opportunities. By definition, a mascot is any person, animal or object thought to bring luck or to represent a group with a common public identity like a school, professional sports team, society, military unit or brand name. Which is probably why they are everywhere. With football season in full swing, it’s mascot-city out there—on the field and off, on TV and online—for name brand products and teams alike. And mascots aren’t just for consumer brands anymore. Plenty of B2B companies have successfully brought mascots into play. There’s SaaSy and Chatty from Salesforce, Mailchimp’s Freddie and Hootsuite’s Owly just to name a few. As you’ll see, we have a few mascots of our own here at Spyglass. Not only that, we’ve developed them for clients of all kinds. Mascots open up a brand strategy to new promotions and clever tie-ins while grabbing both paid and unpaid media attention.

Now, here’s your chance to cast your vote for your favorite brand mascot and see which one’s have captured the world’s imagination.

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Wild in the country: Spyglass’ Big Orange Yeti journeys to the Grand Canyon

yetiblogfullHe’s done the road trip to Burning Man, high-fived runners at marathons, held babies, crashed Red Bull’s Crashed Ice, powered through Pride and been a big hairy deal at all sorts of Spyglass clients’ events and occasions. Now, his latest escapade includes a trip to the Grand Canyon that spanned over 1,600 miles of U.S. highways. As the Spyglass CEO (Chief Exuberance Officer) you’ll see he relishes every opportunity to pop-up in the most unexpected places.

See a few snapshots from BOY’s most recent trip

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Who do you love? Forbes ranks America’s favorite sports mascots

sportsmascotblogfullFor sports franchises, a memorable mascot is money in the bank. It’s one of the reasons fans come to the games and can be a solid gold merchandising and event opportunity. Beyond the “costume,” it also matters who jumps inside to deliver the dance, the swagger and comic timing punch. Here are the top 11 characters when it comes delighting sports audiences. Think of this list as a good reference point when it comes to creating a fun-loving face for your brand at events, trade shows and office functions.

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Ten ways brands are saying Olympics without saying “Olympics”: How to free ride the games vibe without stepping on any toes

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If you are a fan of our monthly newsletter or just a casual enthusiast, you probably know that we led our most recent August edition with the do’s and don’ts for brands that want to free ride the social media wave during the Rio 2016 Olympics. Well, despite a boatload of copyright restrictions from the IOC and their paid sponsors when it comes to mentioning your brand alongside anything Olympics related, some clever companies are still jumping onboard, making waves and avoiding the long arm of the intellectual property law. It’s living proof that the iconic nature of the games gives you the ability to conjure associations using all sorts of ideas that aren’t trademarked and do not require a logo. You need to think on the fly. It’s a little bit like Pictionary. But as we all know, sometimes finding the simplest way to get the idea across can be the hardest thing to do of all. Except for us—we were #phelpsface-ing it up before it was even cool. Although, truth be told, it might have been all of the early Spring road construction projects around here.

Read the full article on Adweek here

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Inundation nation: A visualization of what happens every 60 seconds on the Internet

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It’s been a while since people have been tossing around the term “information super highway”, but my goodness, one look at this infographic and the sheer volume of activity is mind-blowing. Welcome to the hyper-connected world. Where you can be forgotten as quickly as you can be noticed, swept over by a continuous Tsunami of digital activity. Having a unique message and keeping your (good!) content coming has never been more important or represented a bigger opportunity to stand out from the crowd. Listen to all that activity. You can practically here the collective buzz of a billion servers from here. Yowsa!

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Now for something completely different: Ads of the World

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This website is a winner when you’re looking for a little creative inspiration. It’s a searchable database of advertising from all parts of the planet, and a digital repository of the latest and greatest, the weirdest—and winners in the ad game. Take for example, this advertising gem we’ve linked to below. Going over the top is one thing. Soaring over it is something else entirely. Stick with it. Like a summer blockbuster, it’s more action than dialogue driven narrative, but it’s got a sticky hook.

Say hello to Shottasoco—a new mixed media advertising masterpiece we love.

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Tweeting the Games: How to stay out of a hot mess in 140 characters or less

lead_Oympics_BlogFullThe 2016 Olympics in Rio are shaping up like a steamy jungle adventure. Here at Spyglass, we feel like a bunch of Indiana Joneses ready to chop through the dense vegetation of negative media hype, hoping for a little less focus on mosquitos, banditos and leaky-pipe-oritos—and more magic moments of culture and competition. If your brand is thinking about jumping on the social media bandwagon during the games, you’ll need to know the dos and don’ts of Olympic tweeting. NBC spent almost $1.3 billion for the rights to air the event, and reports say NBCUniversal believes it will sell well over $1 billion in advertising for its telecast. It’s no surprise that those brands, including the Olympic brand itself, are drawing a legal line in the sand to keep unpaid social media interlopers off their paid media turf. But if you play your cards right, you’ve still got a chip, a chair and a chance to make your mark.

Here’s how to stay out of hot water on social media and develop a gold medal strategy for riding the social waves.

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How creative are you anyway? Take a quick test

quiz_blogOne thing we’ve discovered over the years is that, more often than not, our clients are some of the most creative people in the room. It’s no surprise. You need creative juices to develop winning products, services, apps, and compelling offers and promotions. A little logical, strategic thinking never hurts either. So, just for kicks, here is a quick, interactive test to gauge where you are on the left brain/right brain spectrum. Indulge yourself and see which hemisphere you rely on most.

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