Miniminneapolis. Ever heard of it? I couldn’t find it on Google maps so there is no way it actually exists. Well Starburst would disagree. In their latest ad they feature miniminneapolis, where their new miniature candies are made. Spyglass calls Minneapolis its home so we were instantly intrigued, but what really made us pay attention was the thought behind the ad. It was perfect. They managed to introduce a new product, make people laugh, and gain instant interest from anyone with a fondness of the original Minneapolis (or just Minneapolis as we call it). Not to mention it only took them 30 seconds to do so. Think about your own brand. Could you make a play on words to help gain awareness? We can. We are already getting the whiteboards out and creating new cities as we speak…. And we can promise you they are filled with new characters and taglines to fit your brand. Which sounds much more intriguing than the weather here, so let’s get started. Right here in Spytopia, a creative municipality located here in PolarVortexasota.
(Mini)minneapolis: Our New Favorite City
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