For any brand, advertising via email and other digital channels is a must. You’re probably already doing it, so you know it can be one of the most inexpensive and customer-preferred ways to engage. It’s targeted, timely and works on mobile—so you can connect anytime and your audience can view content at their own convenience. Unfortunately, a lot of businesses are taking a shot in the dark. Here are five ways to sound like you know what you’re talking about when it comes to branded emails and to shed some serious moonlight on best practices.
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