#MuglyMonday

This week’s Monday is a bit (okay, a lot) colder than usual on account of one of our windows being replaced! It’s alright though, Monday mugs are at least keeping Di and Michael’s fingers warm.

How was your Monday? Got a favorite mug that makes your Mondays less of a drag? Instagram or tweet at us with the hashtag #muglymonday! We’ll post our favorites every Monday and continue on our path to hashtag greatness.

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Golden Globes Part II – Why Celebrities Love Social Media

As the Golden Globes 2014 rolled on (in between the extremely long walks to the stage) celebrities were posting pictures and comments to their own personal social media accounts.  All gobbled up and re-spewed at a mind-boggling rate. We’ve never been so connected to celebrities. Everything you need to know, instantly available. So even though we may be at home watching in our pajamas, most of us were consuming media from multiple sources. And the stars were fueling the fire with selfies and casual pics creating yet another instant connection to help us feel like we were a part of the show.  Sure, this connection works great for celebrities. But companies are quickly learning that this can be a huge advantage for them, too.

Take Oreo for example.  They had one of the best social media events of the year with their quick thinking tweet during last year’s Super Bowl blackout.

Now take that idea and apply it to your own company.  People WILL be talking about these events.  If you can manage to slip into the social media Jetstream you instantly become part of the conversation, and you may strike unpaid media gold. If you get your brand to be a part of that conversation, well then, you deserve a Golden Globe yourself.  I’m thinking “Best Engagement of Consumers Online”.  We will even come deliver it to you. Or better yet, if you got better things to do, let us take care of the social media strategy for you.  Call us and let’s brainstorm on how to get you noticed in the big conversation.  I have to go for now…need to  prepare all of those awards we just promised you. Get your speech ready.

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And the Award Goes To… Social Media!

The buzz is still buzzing from Sunday’s Golden Globes. They were a windfall of eye-popping fashion, uncomfortable speeches, snarky digs and marketing smarts. I’ll admit it when you work in this business you always see big events like these through a marketing lens. You look at the world with a “customer hat” on. You wonder how the smartest people in the room decided on everything from co-sponsorships, to new brand experiences and product placement. Awards shows like the Golden Globes and the Oscars always reveal the latest trends in branding and marketing. And this year social media took a big step up. You can’t help but be amazed at how much things have changed and how far social media has risen to prominence in just the last few years.

Case in point. The 360° Vine Fashion Booth (http://mashable.com/2014/01/12/vine-booth-golden-globes-red-carpet-fashion/).  Right there, big and bold on the red carpet. Celebrities hopped on a rotating stage like the one in most microwaves and took a spin while the camera captured the view Vine-style from every angle. It was then posted immediately on Vine. Total marketing home run giving customers and prospects a great reason to get their Vine on. Not only that, users could share their favorite 360° Celebrity Vine video instantly. Brilliant tie-in to an event that was nice and viral. Shared with a touch of the hand throughout the Twitterverse and every microsite, blog and social portal know to humankind. Bearing lots of fruit from the Vine, as it were.

The days of having to watch TV for hours to see what your favorite celebrity wore to an event are long gone. Not only that, you get a 3D-designer view on-demand. You know what that means? Now you can consume media that once took hours in a matter of moments. And be up on the “I can’t believe she wore that” conversation the next day in a fraction of the time. More importantly , it was smart high-profile placement concept by Vine. Keeping the conversation going is what it’s all about for every brand. You should try Vine. If you haven’t already set up a personal account, create one now.

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Clever kidney stunts (or why unpaid media is awesome).

Sometimes you’ve got to run it up the flagpole and see. Take Jim Gorbunow. He needs a kidney. So he built a giant kidney out of snow in his front yard. [http://www.winonadailynews.com/news/state-and-regional/mn/minn-man-s-snow-kidney-stunt-attracts-donors/article_b9105c83-0fef-5f16-b807-fd32319a3fdd.html]. It’s smiling. Friendliest damn kidney I’ve ever seen. Looks like it could use a friend. You have to hand it to this guy. This has to be more effective than advertising in Extra Kidneys Monthly. It’s been on every news channel from here to Helsinki. I’d call that a savvy advertising stunt. Heck, I wanted to give. It wasn’t far from my house. Could I just pull up in the driveway and a “doctor” would come out and harvest my extra kidney and put it in a beer cooler? You know, from the passenger side. I’d just ease my seat back a little, but otherwise, no biggie. And off they would go to give Jim a live transplant. There would be some clean up for me. I’d recycle the towelettes and put the scalpels in my dishwasher and bring them back. But then I thought, it’s flu season, and car kidney surgery may compromise my immune system. Plus, my wife and kids probably want to divvy up my extra vital organs. But I digress. The point is, this is a great example of Gorilla advertising. Today, it’s called unpaid media. And every brand can use some. Call Spyglass if you need some ideas. Quick, before the snow melts. And if you have an extra kidney, call Jim. Operators are standing by.

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#MuglyMonday

Sometimes breakfast looks like this:

How was your Monday? Got a favorite mug that makes your Mondays less of a drag? Instagram or tweet at us with the hashtag #muglymonday! We’ll post our favorites every Monday and continue on our path to hashtag greatness.

 

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Why every brand needs to pull a rabbit out of their hat once in a while

Back when I was a remarkably cute little girl, I remember going to my grandparents’ house and watching their vacation slide shows and loving it. Every photo was more stunning than the one before. A peek into another world. Thrilling for me, right down to shots from the airplane terminal. Back when the travel protocol meant dressing in your Sunday best – it was an event. My grandma dolled-up in heels and drenched in her finest jewelry, and grandpa smartly attired in a well-fit suit and sporting dashing Italian leather loafers.

Today, one frisk at the TSA and you know the flying experience has changed. Most travelers dress for comfort, not style. Comfort trumps decorum in coach. And even in first class. And why not? In the last 20+ years, the airline industry has become more of a bully than an elegant transportation option on the route to adventure. Paying $50 for a checked suitcase and a hoping for a snippet of an in-flight snack coupled with a sardine seating arrangement has sucked the romance right out it.

Well, one airline is paying attention. This week, I came across a video that tickled the once implausible idea that airlines are starting to get it. WestJet Airlines understands the opportunity that lies in negative industry perceptions. They set up a virtual Santa Claus in the Toronto and Hamilton International Airports. Passengers who were waiting to board flights to Calgary shared what they wanted for Christmas with the virtual Santa. After everybody boarded the plane, the WestJet “elves” set off on a shopping spree to fulfill their passengers’ wish lists. After landing, the passengers waited at the baggage claim for their suitcases and to their surprise, out came fully-wrapped presents addressed to each and every one of them.

Was the universal perception of the new normal of a cattle call airline experience solved? No. But it’s good to be first with PR-rich gestures like the one WestJet pulled. Like Mad Men’s Don Draper says, “If you don’t like what’s being said, change the conversation.” Good brands know when to be the first to do just that.

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Who knew? Life’s biggest inspirations for future-shaping ideas … wait for it … cartoons and TV shows.

The other day, an article caught my attention. It revealed 13 ideas from a cartoon called The Jetsons. Mind you, this was a futuristic cartoon that aired in 1962 and we still haven’t caught up to it yet. I mean, who hasn’t heard someone complaining that they still don’t have a flying car? But if they looked a little closer, the Jetsons are shaping our future today. Case in point – Rosie the Robot and personal aircraft. The Jetson’s inspired “video conference call.” And why stop at The Jetsons?  You can enjoy Robo Cop mimicking car navigation systems, Star Trek personal tablets which look a lot like iPads. And even that crazy girlfriend-making machine in Weird Science with a little imagination and a 3D printer.

Not only did theses TV show inventors boost a memorable cache of extreme creativity, they saw the future in new ways. Imagining the future is a special talent, normally relegated to the intellectual. But more often than not, it’s the creative mind forced to invent, be humorous and meet a looming deadline. Given a deadline, a sense of humor and the desire to entertain, the sky isn’t the limit, the universe is.

If you want to wow people with new ideas, you’ve got to be Jetsons-like in your thinking. The future you’re leading customers to begins with ideas that are larger than life and five-steps beyond. Work backward from there, and you’ll likely be on to something. Solve a particular and universal human dilemma in a wonderfully-inventive, yet seemingly impossible to create way, and the world is an oyster bar. Capturing the future with humor and invention is the world’s most powerful aphrodisiac. And the most fun you can have with your pants on.

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#MuglyMonday

Oh, Loring Corners how we love thee. Always the provider of a good-sized mug!

How was your Monday? Got a favorite mug that makes your Mondays less of a drag? Instagram or tweet at us with the hashtag #muglymonday! We’ll post our favorites every Monday and continue on our path to hashtag greatness.

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Why Most Businesses are Dropping the Ball in Content Marketing

What you don’t know may hurt you. Yeah, you’ve heard that one before. But if you’re serious about capturing customers via the web, you may want to take a minute to think about where you could be hitting a home run or two. This wonky little analysis speaks to a simple impending truth: most businesses aren’t doing enough with content marketing. And by enough, I mean pretty much an epic fail. Don’t despair. There are so many quick wins you could be achieving that don’t cost an arm a leg or an act of God. Simple stuff that will boost you out of the Google search basement and onto the collective consciousness of the people who want—dare I say, long—to find you, but just can’t.

Here’s the Business 2 Community article I’m talking about. The love of your business life is out there, but you are nowhere to be found. And you’d hate to miss out on destiny just because you’re not even in the conversation, right?

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#MuglyMonday

Mondays after a long weekend are always the worst. Thankfully, our monday mugs are here to help!

@heydodes picked out a mug that’s a piece of Spyglass history! Creative Director Andy designed this logo for the U.S. Open in 1991. 

“Monday afternoon pick-me-up.” — @meghanwelch (Mugs are appropriate all day long, you know.)

For those of you who don’t drink coffee, here’s @lkrink representing your side of the caffeine spectrum with a mug representing our beautiful building, the Historic Loring Corners. 

Got a favorite mug that makes your Mondays less of a drag? Instagram or tweet at us with the hashtag #muglymonday! We’ll post our favorites every Monday and continue on our path to Maddie On Things greatness.

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