What do you get when you combine good wine, smart gift ideas, a great cause and a snarky ad campaign? One Hope winery, of course. As giving back increasingly becomes a part of good branding, One Hope serves as an…
There are people out there who will tell you technology has ruined the holidays. It stifles communication, truncates conversations and distracts us from meaningful interactions. No more! Here are five ideas for using technology in an effort to boost interaction…
Spyglass collaborated with Minnesota artist, Christopher Lutter-Gardella on a logo, tagline and brand positioning for his latest exhibit “Wolf and Moose”, the winner of the Minneapolis’ prestigious Creative City Challenge project. Learn more about the MarCom Awards
So you’ve got an ache, a pain or a rash, and you look online only to discover your worst fears—and no one to talk to. Ugh. Before you know it, you’re convinced you're dying and new symptoms have been psychosomatically…
Now that content is king, there’s only one thing scarier than not having great stuff—creating it. So, in honor of Halloween we present to you The World’s Most Dangerous Writing App. An app that will scare the daylights out of…
Stock photography has gone from a necessary evil to an excellent option for everything from finding killer images for content and campaigns to creating captivating composites, like the one we did here. While a photo shoot will always remain an…
Spyglass is proud to announce the hiring of our new CCO (Chief Cuteness Officer) and junior team mascot. Her name is Paisley, our tail-wagging office sensation and the latest addition to the Spyglass team. She’s more bark than bite and…
We love mascots. They are the sis-boom-bah of branding. They do stuff you can't do. They jump out of their seats to rally the troops, create instant photo ops, add life to events and offer a whole new range of…
He’s done the road trip to Burning Man, high-fived runners at marathons, held babies, crashed Red Bull’s Crashed Ice, powered through Pride and been a big hairy deal at all sorts of Spyglass clients’ events and occasions. Now, his latest…
For sports franchises, a memorable mascot is money in the bank. It’s one of the reasons fans come to the games and can be a solid gold merchandising and event opportunity. Beyond the “costume,” it also matters who jumps inside…