For the past two weeks, I have had the opportunity to intern at Spyglass for my Senior May Term project. A May Term is where graduating high school seniors have the ability to take control of their learning by…
Spyglass’s very own Sara Martin, Account Executive Extraordinaire, has been recognized for her outstanding volunteer work by the Minnesota Women in Marketing & Communication (MWMC). Each year the MWMC honors a board member with the Volunteer of the Year Award.…
It’s not a new idea, but lifestyle branding is currently the cat’s meow. Meaning, it’s time to forget the business jargon and corporate lingo and start living alongside your customers—instead of in front of them. And it’s not just for…
If you happen to be the one at the meeting who suggests a video to support your next marketing or branding effort, there is now a way to prove you are the brightest person in the room. Videos are increasingly…
A bright bunch of people with deep pockets, good reasons and a sound methodology took a close look at the breakthrough brands of 2017 and why they are capturing customers at an unprecedented rate. This group interviewed thousands of people,…
The AMA’s (American Marketing Association) most recent event was a winner, thanks to Spyglass’ own Paige DeRoma, an AMA board member, and the rest of the event team. The focus was on Brand Purpose, an important marketing mantra for today’s…
Mark your calendars! Spyglass has been working with Laurie Greeno, MaryAnn Goldstein, Paula DeCosse and the other talented members of the Symphony Ball team to design their latest spine-tingling, show-stopping, fundraising gala coming up Saturday, June 24. The Minnesota Orchestra’s…
We’ve done more than our fair share of logos over time. The challenge to create something original and eye-catching has only increased with the virtually unlimited number of brands and the constant influx of newcomers. Now there are a whole…
In today’s business world, everyone needs to be a leader in one way or another. Some people call it thinking like an intrepeneur (yes, it’s a term). It roughly equates to making sure you always look at the world like…
Enough business stuff for today, eh? It’s viral video time! It's the one medium that seems to depend more on serendipity, slip-ups and injury than any hard and fast rules. Well, other than the fact that having a cute animal…