We believe that anything your brand can do to regularly engage its audience and encourage others to share your content is a good idea. And those good ideas don't necessarily have to be groundbreaking or expensive. Our newsletter is…
If you do brand marketing, you’re by default in the business of changing minds. From sales teams to CEOs, everyone is looking for the best way to get customers to change brands, change perceptions or change the way they…
As the DEFCON level for anxiety seems to rise daily, advertisers are embracing some of the larger dystopian themes that seem to come with this level of social upheaval and uncertainty about the future. Here’s one of our favorite…
One of America’s great companies (and Spyglass client), Cretex, is celebrating a century of success. Back in 1917 Cretex began making high quality concrete products that were required to build America’s transportation infrastructure. Today, Cretex is one of the most…
Cardiac arrhythmias take a significant toll on the people we know and love—and many, many others. Over 9 million people are affected in the US and EU alone. Sadly, 130,000 Americans die annually from atrial fibrillation (AFib), and that number…
The Ad Bowl is one of the most popular events of the year for the American Marketing Association. This year’s star panelists delivered insights on what they thought were the best and worst ads and were split on what worked…
One the most successful tools in the social marketing arsenal is the quiz. At worst, it's a brief escape, at best it’s a little brain-teasing fun that might inspire creative thinking and you get to share socially. We give this…
Lady Gaga just tore through a Super Bowl halftime set that had everyone at our parties in rapt amazement. But besides talent, a knack for controversy and bombastic creativity, how does the “Poker Face” diva stay at the top of…
Relevant insights and astute observations aren’t easy to come by, so the Minnesota Interactive Marketing Association (MIMA) “Excited for Change: 2017 Trends for the Modern Marketer” event on January 18th was much appreciated. Spyglass was there, and from our purview,…
The AMA (American Marketing Association) hosts events throughout the year that feature today’s leading and emerging marketing experts. Paige DeRoma is on the Minnesota AMA board and Sara Martin is a volunteer. Together, with other members and volunteers, this talented,…