This website is a winner when you’re looking for a little creative inspiration. It’s a searchable database of advertising from all parts of the planet, and a digital repository of the latest and greatest, the weirdest—and winners in the ad…
As Patriot’s brand marketing agency, we were thrilled to attend the New York SmartCEO Brava Awards and see Susan recognized for her remarkable talent, compassion and creativity. She has been vital to Patriot’s surge in growth, their renewed commitment to…
The 2016 Olympics in Rio are shaping up like a steamy jungle adventure. Here at Spyglass, we feel like a bunch of Indiana Joneses ready to chop through the dense vegetation of negative media hype, hoping for a little less…
Capella Learning Solutions (CLS), a division of Capella Education Company, is a leader in online education and has two new ways to tackle the growing 21st-century skills gap. Spyglass collaborated with CLS on naming, branding, messaging and strategy for two…
In collaboration with the MN American Marketing Association (AMA), Spyglass had the opportunity to present on the topic of the B2B branding process. The summer rain came down in torrents outside. But inside the craft beer was flowing along with…
One thing we’ve discovered over the years is that, more often than not, our clients are some of the most creative people in the room. It’s no surprise. You need creative juices to develop winning products, services, apps, and compelling…
A great article and a friendly reminder from your brand experts at Spyglass about what matters most when your organization is trying to find the white space in your vertical and create separation from the competition. Though this particular article…
VR this and VR that. No question it’s the hot new topic. Gaming companies around the world and social networking sites are reworking their approach based on where virtual reality technology is headed. Which means one thing—there’s gold in them…
This is cool in a couple of ways. First, because geofencing technology is an amazing and accurate way to target prospects and customers at the perfect time—when they are nearby. Second, because Ad Age has this wonderful video series that…
For more than 25 years the EY Entrepreneur Of The Year® Awards have honored entrepreneurial excellence in business recognizing outstanding entrepreneurs for their vision, innovation, courage, and leadership in building and growing successful businesses that influence local communities and global…