Many of us are able to get outside and enjoy the outdoors even more so than usual - providing a much-needed dose of sunlight and warmth. For those of us in the north, we finally get to see flowers budding,…
We wish we could be enjoying a drink on the terrace with you during these bright spring days, but going virtual is second nature to us – even when it comes to cocktail making. VP of User Experience, Emily Eaton,…
A real, virtual engagement Sara Martin, VP of Client Services, had planned to travel to Ireland with a group of friends in March. Since the trip was cancelled, the group gathered virtually for a consolation Zoom happy hour — which…
A Spyglass Brandstorm Outcome Note: This article is part of our Circularity of Support series. My sincerest thanks to all who have taken part in the Circularity of Support. I am confident we will end up stronger, together. As we…
We’re all in a reactive mode right now, which is necessary and understandable. We are getting new information every hour as to how we are supposed to react and respond to COVID-19. How we show up now matters more than ever. And…
As we write this, we are saying hello from home offices near and far, virtually connecting via Zoom and other online platforms. Yes, it is new to be entirely in this mode, yet over the past 20 years there have…
Mentally? Geographically? Workwise? Can you take yourself back two decades? We can — and have! At the turn of the millennium, when Spyglass was founded, the notion of branding revolved around “corporate identities,” and the web was giving rise to…
It is said that on St Patrick's Day we’re all a little Irish . . . and indeed we’ve done our share of sipping black & tans, tipping back Jameson shots, even swilling plastic glasses of neon green beer! This…
As winter drags on, it’s easy to lose enthusiasm — and to crave sunnier, more colorful climes. This year our thoughts keep turning to Rio, and the biggest party on the planet. To create our own escape to Carnival, we’ve…
Adios 2019! You were wonderful, but we are now focused on helping our clients of all stripes put the finishing touches on their 2020 plans — and there are three human-centric trends we’ve factored into their strategies. See if…