Booking travel for work can be a bear … or a breeze. For federal employees, the experience just got a whole lot better. FedRooms is the official U.S. government hotel program, administered by global corporate travel leader and longtime Spyglass…
Wellness is going big. Over the past five years, the global wellness industry has exploded and is now approaching $4 trillion annually —making it one of the world’s fastest-growing, most resilient markets. Fact is, unwell workers are a massive drain…
At a recent event we hosted with a client, the topic of death clocks came up. In case you haven’t heard, these are online calculators that use algorithms and predictive modeling to estimate precisely how many years/days/minutes you can expect…
Just like people who get in sluggish ruts (yes, Virginia, it was a long winter here in the Northland!), many businesses are on autopilot with their marketing efforts. For humans, scientific evidence suggests that periodic cleanses and intermittent fasting can…
Before we leap ahead to 2018, we’d like to take a moment to acknowledge our clients and the great work we had the pleasure of doing over the past year. These collaborations resulted in five top honors in a variety…
December brings a predictable wave of reflection. We ponder the year that has just passed and vow to make changes (behavior, lifestyle, business) designed to bring us closer to the level of success and happiness we seek. Problem is, these…
Here at Spyglass, we talk a lot about brand voice. Usually, we’re referring to the tone of your communication, and your point of view as a brand. But now that we’ve entered the age of “Hey Siri”, “Ok Google,” and…
Forbes recently interviewed top CEOs, CMOs, authors and other experts from a variety of industries on their marketing predictions for 2018. Here are a few we found interesting: 2018 will be the year of AI: Actual Intelligence, not Artificial Intelligence…
Spyglass is proud to announce we are now working with Minnetronix – one of the nation’s pioneering med tech companies – on their brand positioning and go-to-market story. Minnetronix is on a mission to solve challenging problems for the benefit…
As the season of the witch tempts us to put on our Halloween costumes, we tempt you to think about taking off your brand mask. Authenticity has become a big buzzword in marketing—and rightfully so! Customers—and all of us, frankly—are…