There’s Only One Cure
Heads up Darlings, it's the Spyglass Shack Nasty The Spyglass Shack Nasty 2 parts whiskey 2 parts cherry juice 1 part sweet vermouth 1 part Fernet Branca 1 orange wedge squeezed (for vitamin C) 3 drops Joy Juice (because Joy)…
Orange is the New…
…“IT” color. FINALLY! No surprise here. Spyglass embraced the supremacy of orange at our inception in 2001. Why? Because orange is the color of creativity. And it’s associated with change, energy and success—which we channel directly to our clients. 50…
This season we’re decorating in Platinum & Gold!!
We’d like to single out two of our special clients who have brought much joy — and hardware — to our office this year. We are proud to announce three International MarCom Awards. Lakewood Cemetery Gold for Strategic Rebrand &…
You Are Wonderful!
As the year winds down we're reflecting on the events and experiences of 2018 and feeling beyond grateful for your presence in our world. The projects we do (and the parties we throw!) are really just an elaborate excuse to…
What’s in the (spy) glass?
Introducing the Spyglass Cranhattan: A seasonal, Spy-inspired take on the classic Manhattan—perfect for impressing your father-in-law before the family gathering or raising guests’ spirits at your next Friendsgiving. (Caveat: One too many of these could turn you into an…
I Spyed TEDx… in Edina!
Youth sports. Islamic women. Opioids. Oh my! These are just a few of the meaty topics that were tackled at TEDxEdina, one of our favorite events—and pro-bono projects—of the year. On a sunny Saturday earlier this month, we had the…
What’s the value of a strong brand position? The bajillion dollar question. Answered.
At Spyglass we like our brands like we like our adult beverages: bold and distinctive. Yet, establishing a strong brand and market position requires a significant investment of money, energy and time. Is it possible to quantify the impact and…
It’s time to live it up!
It’s that spoooooooky time of year. In the U.S. we call it Halloween. In Mexico it’s Dia de los Muertos (Day of the Dead). In Italy they call it Tutti i Santi (All Saints). In India it’s Mahalaya. And in…
Welcome to The Empathy Economy, Part 1
You’ve no doubt heard about Artificial Intelligence (AI) and how it’s radically transforming business and the world as we know it. But have you tuned into the complementary corollary of Emotional Intelligence — and the emergent value of “empathy”? According…
A golden moment: Spyglass travel site wins international award
Spyglass was hired by the CWT FedRooms team to redesign the FedRooms website and make it more user and mobile friendly — and the result was a winner. Literally! The redesigned site recently received a prestigious Gold Award in the…