Spy5: A Conversation with Simon Nowroz And you think YOUR business has been hit hard by the pandemic? Simon Nowroz is CMO at CWT, the world’s largest travel management company. As you can imagine, the corporate travel industry has taken…
Spy5: A Conversation with Ghadeer Garcia Our Spy5 series is a quick check in with colleagues and collaborators to get their take on these times. This episode, with The BrandLab's Kansas City executive director Ghadeer Garcia, offers some timely takeaways…
Many of us have spent the past weeks soberly reflecting on issues of inequity, race and justice in our community and country. As citizens and as leaders we’ve been identifying our own biases and looking for ways to educate ourselves…
Many of us are able to get outside and enjoy the outdoors even more so than usual - providing a much-needed dose of sunlight and warmth. For those of us in the north, we finally get to see flowers budding,…
We wish we could be enjoying a drink on the terrace with you during these bright spring days, but going virtual is second nature to us – even when it comes to cocktail making. VP of User Experience, Emily Eaton,…
A real, virtual engagement Sara Martin, VP of Client Services, had planned to travel to Ireland with a group of friends in March. Since the trip was cancelled, the group gathered virtually for a consolation Zoom happy hour — which…
A Spyglass Brandstorm Outcome Note: This article is part of our Circularity of Support series. My sincerest thanks to all who have taken part in the Circularity of Support. I am confident we will end up stronger, together. As we…
We’re all in a reactive mode right now, which is necessary and understandable. We are getting new information every hour as to how we are supposed to react and respond to COVID-19. How we show up now matters more than ever. And…
As we write this, we are saying hello from home offices near and far, virtually connecting via Zoom and other online platforms. Yes, it is new to be entirely in this mode, yet over the past 20 years there have…
Mentally? Geographically? Workwise? Can you take yourself back two decades? We can — and have! At the turn of the millennium, when Spyglass was founded, the notion of branding revolved around “corporate identities,” and the web was giving rise to…