Alexa, does my brand need a voice?
Here at Spyglass, we talk a lot about brand voice. Usually, we’re referring to the tone of your communication, and your point of view as a brand. But now that we’ve entered the age of “Hey Siri”, “Ok Google,” and…
2018 marketing predictions from the C-suite
Forbes recently interviewed top CEOs, CMOs, authors and other experts from a variety of industries on their marketing predictions for 2018. Here are a few we found interesting: 2018 will be the year of AI: Actual Intelligence, not Artificial Intelligence…
Spyglass New Client Spotlight
Spyglass is proud to announce we are now working with Minnetronix – one of the nation’s pioneering med tech companies – on their brand positioning and go-to-market story. Minnetronix is on a mission to solve challenging problems for the benefit…
Take off your brand mask
As the season of the witch tempts us to put on our Halloween costumes, we tempt you to think about taking off your brand mask. Authenticity has become a big buzzword in marketing—and rightfully so! Customers—and all of us, frankly—are…
Just the treats, no tricks
Trick-or-treating is a tried and true tradition that brings neighbors together and provides us with the perfect reason to welcome sugary snacks into our lives. But what candy will people be handing out in your neighborhood this year? Well, if…
Don’t be afraid of the dark (post)
Though the term sounds a bit ominous, “dark social” is a descriptor for social media posts that are highly targeted… and thus seen only by those who truly apply to your brand message. This is the brave, not-so-new world of…
Gather ’round, it’s story time.
For ages, stories have brought people together and made us feel connected and part of a tribe. Stories bring meaning and passion to ordinary life, and the most powerful ones shift thinking and change beliefs. (Exactly what you’re hoping your…
A new reality, on your iPhone
With the release of the iPhone 8, “reality” will now be in the hands of the masses. Apple’s new ARKit framework allows developers to create dynamic Augmented Reality (AR) experiences, faster and much easier than in the past. Check out…
The fix is in! Google ranks the top how-to searches.
How to fix the toilet? How to play the guitar? How to trap fruit flies? These questions used to be much harder to answer when you didn’t have a device in your pocket to reference a step-by-step how-to video or…
And the award goes to…
Spyglass brings home gold for Capella Learning Solution’s InsightPath video Have you ever tried to condense your company’s story into 90 seconds, in a way that creates clarity and drives demand? The Spyglass Team did exactly that for InsightPath—a program…