Plant medicine is on the upswing— from herbal tinctures to botanical elixirs to therapeutic teas, we are increasingly seeking natural solutions to some of life’s most pernicious problems: stress, exhaustion and anxiety, to name a few. And during the summer…
Spyglass’s own Sara Martin and Paige DeRoma are key AMA members and have helped create yet another winning event focused on brand strategy. If you are in the Twin Cities, come on over and learn how healthcare brands are discovering…
Numbers now prove what we have intuitively known all along: the design of your office matters – to the tune of increasing productivity up to 20%*. Whether it’s a larger architectural undertaking or as simple as some new paint and…
Speaking of space… Everyone has heard it before. “More White Space!” is the “More Cowbell!” of web design. Everybody wants it, aspires to it and knows deep down that the old “less is more” is the new Zen of…
If you put a new hire in an odd office space, what could possibly go wrong? Apple delivers the answer in this cinematic-quality salute to the little things we rely on in today’s super digital world, and reveals the…
For the past two weeks, I have had the opportunity to intern at Spyglass for my Senior May Term project. A May Term is where graduating high school seniors have the ability to take control of their learning by…
Spyglass’s very own Sara Martin, Account Executive Extraordinaire, has been recognized for her outstanding volunteer work by the Minnesota Women in Marketing & Communication (MWMC). Each year the MWMC honors a board member with the Volunteer of the Year Award.…
It’s not a new idea, but lifestyle branding is currently the cat’s meow. Meaning, it’s time to forget the business jargon and corporate lingo and start living alongside your customers—instead of in front of them. And it’s not just for…
If you happen to be the one at the meeting who suggests a video to support your next marketing or branding effort, there is now a way to prove you are the brightest person in the room. Videos are increasingly…
A bright bunch of people with deep pockets, good reasons and a sound methodology took a close look at the breakthrough brands of 2017 and why they are capturing customers at an unprecedented rate. This group interviewed thousands of people,…