A bright bunch of people with deep pockets, good reasons and a sound methodology took a close look at the breakthrough brands of 2017 and why they are capturing customers at an unprecedented rate. This group interviewed thousands of people,…
The AMA’s (American Marketing Association) most recent event was a winner, thanks to Spyglass’ own Paige DeRoma, an AMA board member, and the rest of the event team. The focus was on Brand Purpose, an important marketing mantra for today’s…
Mark your calendars! Spyglass has been working with Laurie Greeno, MaryAnn Goldstein, Paula DeCosse and the other talented members of the Symphony Ball team to design their latest spine-tingling, show-stopping, fundraising gala coming up Saturday, June 24. The Minnesota Orchestra’s…
We’ve done more than our fair share of logos over time. The challenge to create something original and eye-catching has only increased with the virtually unlimited number of brands and the constant influx of newcomers. Now there are a whole…
In today’s business world, everyone needs to be a leader in one way or another. Some people call it thinking like an intrepeneur (yes, it’s a term). It roughly equates to making sure you always look at the world like…
Enough business stuff for today, eh? It’s viral video time! It's the one medium that seems to depend more on serendipity, slip-ups and injury than any hard and fast rules. Well, other than the fact that having a cute animal…
We believe that anything your brand can do to regularly engage its audience and encourage others to share your content is a good idea. And those good ideas don't necessarily have to be groundbreaking or expensive. Our newsletter is…
If you do brand marketing, you’re by default in the business of changing minds. From sales teams to CEOs, everyone is looking for the best way to get customers to change brands, change perceptions or change the way they…
As the DEFCON level for anxiety seems to rise daily, advertisers are embracing some of the larger dystopian themes that seem to come with this level of social upheaval and uncertainty about the future. Here’s one of our favorite…
One of America’s great companies (and Spyglass client), Cretex, is celebrating a century of success. Back in 1917 Cretex began making high quality concrete products that were required to build America’s transportation infrastructure. Today, Cretex is one of the most…