December brings a predictable wave of reflection. We ponder the year that has just passed and vow to make changes (behavior, lifestyle, business) designed to bring us closer to the level of success and happiness we seek. Problem is, these…

Here at Spyglass, we talk a lot about brand voice. Usually, we’re referring to the tone of your communication, and your point of view as a brand. But now that we’ve entered the age of “Hey Siri”, “Ok Google,” and…

Forbes recently interviewed top CEOs, CMOs, authors and other experts from a variety of industries on their marketing predictions for 2018. Here are a few we found interesting: 2018 will be the year of AI: Actual Intelligence, not Artificial Intelligence…

Spyglass is proud to announce we are now working with Minnetronix – one of the nation’s pioneering med tech companies – on their brand positioning and go-to-market story.  Minnetronix is on a mission to solve challenging problems for the benefit…

As the season of the witch tempts us to put on our Halloween costumes, we tempt you to think about taking off your brand mask. Authenticity has become a big buzzword in marketing—and rightfully so!  Customers—and all of us, frankly—are…

Trick-or-treating is a tried and true tradition that brings neighbors together and provides us with the perfect reason to welcome sugary snacks into our lives. But what candy will people be handing out in your neighborhood this year? Well, if…

Though the term sounds a bit ominous, “dark social” is a descriptor for social media posts that are highly targeted… and thus seen only by those who truly apply to your brand message. This is the brave, not-so-new world of…