Cardiac arrhythmias take a significant toll on the people we know and love—and many, many others. Over 9 million people are affected in the US and EU alone. Sadly, 130,000 Americans die annually from atrial fibrillation (AFib), and that number…
The Ad Bowl is one of the most popular events of the year for the American Marketing Association. This year’s star panelists delivered insights on what they thought were the best and worst ads and were split on what worked…
One the most successful tools in the social marketing arsenal is the quiz. At worst, it's a brief escape, at best it’s a little brain-teasing fun that might inspire creative thinking and you get to share socially. We give this…
Lady Gaga just tore through a Super Bowl halftime set that had everyone at our parties in rapt amazement. But besides talent, a knack for controversy and bombastic creativity, how does the “Poker Face” diva stay at the top of…
Relevant insights and astute observations aren’t easy to come by, so the Minnesota Interactive Marketing Association (MIMA) “Excited for Change: 2017 Trends for the Modern Marketer” event on January 18th was much appreciated. Spyglass was there, and from our purview,…
The AMA (American Marketing Association) hosts events throughout the year that feature today’s leading and emerging marketing experts. Paige DeRoma is on the Minnesota AMA board and Sara Martin is a volunteer. Together, with other members and volunteers, this talented,…
ED’s mission is to spread great ideas and TEDx Edina is a regional version of the award-winning global series. Spyglass is proud to be a featured sponsor of this year’s event. The theme is “From the edge of the universe…
No one knows better than Spyglass how hard it can be to think outside the box, to stay “on brand” and to get results. That’s the stuff brand marketing dreams are made of (see also unpaid media) and among the…
With the Internet of Things (IoT) taking pole position in the hearts and minds of businesses and consumers, it’s no surprise to see that devices focusing on convenience and comfort lead the way. What will they think of next? Probably more…
‘Tis the season for gifting. And while giving is among the most enjoyable holiday traditions, finding the perfect gift for our special clients who have everything is no small task. You want something original, useful and unexpected. Well, bingo! We went a little old…