The manufacturing giant you’ve never heard of. As a diversified family of companies, Cretex was a market leader in Medical, Aerospace & Defense, Infrastructure and Industrial manufacturing, but their brand didn’t reflect it. Though they’ve been around for 100 years, were on top of a billion-dollar enterprise with a great reputation and A-list customers, they needed a smart, strategic way to align their growing roster of companies.
A fresh look. After research and stakeholder interviews, a clear strategy emerged. Spyglass created a scalable brand that logically aligned Cretex’s companies, uniquely positioned their offering, and clearly defined their vision for the next decade. In addition to creating the go-to-market package that included a new website, tradeshow displays, sales tools, logo and identity package, they had a compelling sales story for each facet of their ever-growing medical manufacturing business.
From a great company without a clear story to a well-defined identity and sales message that has their people and their customers excited about what’s next.