Cretex gets a brand update to match their evolution to a high-tech manufacturer

The manufacturing giant you’ve never heard of. As a diversified family of companies, Cretex was a market leader in Medical, Aerospace & Defense, Infrastructure and Industrial manufacturing, but their brand didn’t reflect it. Though they’ve been around for 100 years, were on top of a billion-dollar enterprise with a great reputation and A-list customers, they needed a smart, strategic way to align their growing roster of companies.

Cretex Websites

A fresh look. After research and stakeholder interviews, a clear strategy emerged. Spyglass created a scalable brand that logically aligned Cretex’s companies, uniquely positioned their offering, and clearly defined their vision for the next decade. In addition to creating the go-to-market package that included a new website, tradeshow displays, sales tools, logo and identity package, they had a compelling sales story for each facet of their ever-growing medical manufacturing business.





From a great company without a clear story to a well-defined identity and sales message that has their people and their customers excited about what’s next.

“Our new brand now tells our story succinctly and clearly defines why Cretex is better.”

Cretex Companies

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