Jostens was changing the name of their app and we helped show them the way.

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SchoolWay is an app that gives schools and districts a faster, more reliable messaging option for safe, one-way school communication on mobile devices. It can simultaneously send 200 character alerts and information via SMS text, email, Twitter and Facebook. 


AKA awesome. Formerly known as School Connect, the app already had a following among schools nationally, but really hadn’t made the most of its advantages. It already looked dated and needed a fresh take and story to tell. Spyglass helped to come up with a new name, new logo, new messaging and a whole new look for SchoolWay sales and promotional tools. Now, getting new schools on board was a whole lot easier.


Momentus momentum. In the end Jostens ended up with a complete mobile strategy and gained a new creative approach. We showed them how SchoolWay could fit into a broader mobile platform that would put Jostens at the forefront of innovation, reassert their position as a leader in the education space and bring other apps into the mix. Today, they are using the new brand and strategy to onboard hundreds of new schools and millions of parents and students.






Jostens has seen a big time boost in usage across the board from schools, parents and students.

“Spyglass helped us look at the big picture. They understand the mobile landscape and how to attract new users. They not only helped us rename, rebrand and re-launch the app, they advised us on what to do over the course of the next six months to keep the momentum going.”

Gloria Garcia Director,
Enterprise Portfolio Programs and Mobile Channels

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